What are brand values?
Using this video as a basis we invited people to share stories about how they are bringing these brand values to life. We collected stories through forms on the intranet, got approval and photos before creating short looping GIF adverts on the homepage of our intranet. These also appeared in newsletters and in the brand asset library to share with teams and within presentation decks.
Be bold to win
Keep things simple
Put people first
Stay one step ahead
