Pre launch of event
Teaser promo video displayed on TV screens in offices across the globe.
Guessing game
Hand drawn illustrations using the Travelport branded cyber hacker as different horror characters
Week 1: The Hack-corcist
Video, poster with QR code, email with animated header image
Week 2: The Texas Chainsaw Mass-hacker
Video, poster with QR code, email with animated header image
Week 3: Silence of the Scams
Video, poster with QR code, email with animated header image
Weekly intranet adverts
Slides design for people manager deck
Powerpoint deck distributed on a monthly basis to all managers.
Advert for Yammer
Repeating main message to report the phish and highlighting the employee recognition platform, Bravo! where there was double points for the cyber badge.