My role was to bring this external campaign to life internally.
We held watch parties simultaneously around the world to share our attempt. The graphics for this poster were taken from the same first frame of the teaser video. We created a special internal job role - CAO (Chief Adventure Officer) that had a top secret description. The chosen employee was sent to meet Jamie at the last wonder. As a result they appeared on news channels all over the world.
This teaser video was on loop as people were arriving in our 7 main office locations across the world. We set up cinema environments with bunting, tickets, bean bags, VIP wrist bands and over size polaroid frames to set the scene. We wanted to create an uplifting and inspiring experience for employees to know that they were a key part in making this adventure happen.
Using an events app called Soccio, we invited employees to share photos of their experiences at the 7 Modern Wonders of the World by posting onto a live wall that streamed throughout the virtual event and in-person across different offices. The second photo is me visiting the Taj Mahal in India.
We made sure our employees were the first to know about the record breaking attempt. At the end of the screening we announced breaking the world record for the fastest time to visit all 7 Wonders of the World and invited our people to share their experiences on social media.
Other short clips were made in the run up to the big event.